Internova Travel Group, one of the world’s largest travel services companies, has just revealed the results of its recent survey, the ‘2024 Internova Index: North American Business Traveler Insights’ report, which indicates that the industry is seeing a strong demand for business travel . The research gathered insights from millions of travel bookings and a comprehensive survey of business travelers in the United States and Canada.
According to the report 85 percent of business travelers anticipate traveling the same amount or more frequently in 2024, as compared to 2023. Notably, approximately 30 percent of respondents engage in “bleisure” travel, combining
